Harry Styles released a video for “Watermelon Sugar,” the fourth single from his solo album, Fine Line on Monday.
The Bradley & Pablo-directed visual, shot before social distancing measures went into effect, begins with a slide that reads, “This video is dedicated to touching.” The video shows Styles hosting a sensual, fruit-filled picnic for pretty beachside ladies in Malibu.
“DO NOT TRY THIS AT HOME,” Styles had tweeted while promoting the video. “Practice social distancing.”
“Strawberries on a summer evening/ Baby you’re the end of June/ I want your belly and that summer feeling/ Getting washed away with you/ Breathe me in, breathe me out/ I don’t know if I could ever go without/ Watermelon sugar high,” Styles sings as the bikini-clad models feed him the titular fruit and kiss him on the cheek.
True to the slide displayed at the start, the party indeed gets more touchy as it goes on. The video ends with Styles assembling his beach band for a group picture.
Styles had released the tune as a promo track during a “Saturday Night Live” performance in November 2019. The song peaked at No. 17 on the Billboard Hot 100 ahead of its release as an official single.
“It’s probably the longest it’s ever taken me to finish a song,” the singer said during an NPR Tiny Desk concert in March. “We kind of liked it when we first had it and then I really hated for a long time … It kept coming back into the mix. It’s kind of about that initial first euphoria when you start seeing someone.”
“Watermelon Sugar” was certified platinum by the RIAA earlier this month.
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